<sxh bash>
ESC_SEQ="\x1b["
RESET=$ESC_SEQ"39;49;00m"
RED=$ESC_SEQ"31;01m"
GREEN=$ESC_SEQ"32;01m"
YELLOW=$ESC_SEQ"33;01m"
BLUE=$ESC_SEQ"34;01m"
MAGENTA=$ESC_SEQ"35;01m"
CYAN=$ESC_SEQ"36;01m"
</sxh>

<sxh bash>
echo -e "$RED This is red $RESET"
echo -e "$BLUE This is blue $RESET"
echo -e "$YELLOW This is yellow $RESET"
</sxh>